Case Study
Trip.com

Leonardo works with hotel brands to source media directly from properties or the brand itself. Our ongoing partnership with hotel brands ensures that travel channels like Trip.com are receiving high quality, brand-approved media. This direct partnership is the secret to our incredible content. According to Trip.com, our categorization and consistency between descriptive captions and room types is typically greater than 98%.

Accuracy is essential to consumer trust. This level of accuracy from Leonardo’s content feeds means that Trip.com can reliably match media to the categories they display on their site and then show users the media they need to see before completing a booking.

Leonardo has an API integration through JonasARC between MediaConnect and Trip.com’s distribution services. We provide them hassle-free content feeds that refreshes on a daily basis to ensure fresh content. Out of their many partners, Leonardo’s media feeds consistently rank as one of their top suppliers.

“Leonardo is one of our best and most reliable suppliers,” says Mark Zhai, Product Manager for Hotel Images. “The media feeds from Leonardo are excellent in terms of consistency, quality, and quantity.”

Leonardo supplies Trip.com with more than 1.5 million photos, with 300,000 new photos in just the last year. Keeping content fresh is a key component of our partnership. Descriptive content like hotel media is an essential component to selling hotel rooms. Our daily feed refresh with Trip.com guarantees they’re always displaying up-to-date photos.

Travelers expect to see relevant and fresh hotel photos when they’re travel planning. The amount of content that travelers engage with before they convert to a confirmed guest continues to increase. By partnering with Leonardo, Trip.com seamlessly sources hotel media, categorization and metadata, along with room codes, to continue meeting traveler expectations.

“Brands like Trip.com help us expand the reach of hotel media,” explains David Sgroi, VP of Sales at Leonardo. “Their global user base and strategic investment in connected trips makes them an important partner for our mutual hotel supply partners.”

Leonardo is continuously growing our platform as the travel industry continues to expand. Having both 98%+ accurate content across an ever-expanding portfolio of hotel partners is how we help partners like Trip.com deliver amazing travel experiences to travelers around the world.