Case Study
The Lodge Red Hook

As an independent property in busy New York City, The Lodge Red Hook needed to stand out in a competitive market dominated by large hotel brands and OTA listings. The team sought a website that could do more than just take reservations—they needed a living, evolving platform

to showcase their identity, promote direct bookings, and serve as a resource for guests throughout their stay.

Before the revamp, they struggled to update content quickly, relied heavily on OTAs for the majority of their bookings, and had an outdated strategy for SEO, social media, and direct marketing. With limited internal bandwidth, the hotel needed a partner who could bring expertise, fast support, and scalable digital solutions.

Leonardo delivered a comprehensive solution tailored to The Lodge Red Hook’s goals. The centerpiece was the move to Live CMS, giving the hotel a powerful, beautiful website that is easy to update with promotions, pop-ups, and time-sensitive content updates. This flexibility allowed the hotel to respond quickly to trends and guest needs, including adding a QR code at the property that directs on-site visitors to a curated guide of local attractions.

Leonardo also conducted a complete SEO audit and content strategy to target relevant keywords and optimize the site for search engine best practices. Regular blog posts and consistent social media content—spearheaded his Customer Success Manager, Luisa, and Digital Content Specialist, Anna—elevated the hotel’s online brand, creating a cohesive dynamic web presence.

“The best part is that we can make suggestions and work together,” explains Jeff. “We can try things, test things out, working together to see what works.” Working with Leonardo means thoughtful collaboration—turning the hotel’s marketing ideas into stronger strategies.

The hotel also integrated features like group RFP submission forms, a Media Library for richer visual storytelling, and has recently onboarded tools like our AI chatbot, with new digital marketing campaigns on the horizon.

The transformation since implementing Leonardo’s full suite of services has been dramatic. Perhaps most notably, direct booking revenue more than doubled when comparing year over

year. At the same time, OTA reliance dropped by 15% resulting in substantial savings on commission fees and more control over the guest experience.

SEO efforts have paid off across all major search engines, with organic search traffic and visibility climbing steadily. The Lodge Red Hook now ranks higher on Google for key terms, helping the hotel attract more qualified visitors and stand out from the competition.

A major win came with the addition of a group RFP form, which generates multiple inbound leads per day, which are converting into new business. Where the team once had to cold call for group business, the website now brings those opportunities to them.

The redesigned website doesn’t just convert—it enhances the guest experience. The on-property QR code directing guests to a custom local guide has been a hit, with visitors discovering future promotions and making new reservations. The team frequently hears from guests how easy and informative the website is.

Best of all, the support from Leonardo’s team has turned the hotel’s digital marketing from a stress point into a strength. Response times are fast, the team is proactive, and the hotel always feels empowered to test ideas and iterate. As Jeff puts it: “Leonardo wants your website to be successful just as much as you do.”